GTM Content & UX Writing

GTM Content & UX Writing

Refining Your Global Voice

Many tech teams write their first draft in English. I take that “internal English” and transform it into strategic market content.

Services Include:

  • UX writing: Crafting micro-copy for buttons, error messages, and onboarding flows that guide users intuitively.
  • GTM (Go-To-Market) polish: Editing pitch decks, whitepapers, and press releases to ensure they meet US investor and media standards.
  • AI content humanization: Taking AI-generated drafts and adding the nuance, technical accuracy, and “human soul” that get a favorable response from search engines and US buyers.
  • Investment: $80/hour (project-based flat fees are available).

What Options Do You Have for Getting a Text Written or Edited?

Some people like to have an AI tool edit or write a text—such as ChatGPT or Gemini. This can be fast and even fun, but you have to keep in mind that it might make unwanted changes to your text, or use false information in “writing” a text, or plagiarize information found online. Also, if you want text that will perform well for search-engine optimization, AI is not a good choice because it will output texts that resemble others already out there. It will not stand out as unique, so it will not work well for SEO.

For these reasons, if your text is important, you should hire a human to edit or write it.

How Do You Pay for the Work?

You can pay me by bank transfer (including SEPA and ACH), Zelle, credit card, debit card, or PayPal. (If you would like to mail me a check, I add a $14 deposit fee to the invoice for that, on orders of less than $1000.) Other payment methods are also possible, so if you have a different preference, let me know.

What Was That About Localization?

Localization means adapting your product or service in order to make it linguistically and culturally appropriate to the target locale (country/region and language) where it will be used or sold. The objective is to make the user feel that the product was developed specifically for them, with their interests and needs in mind. Localization entails customization related to: numbers (date, time, address, phone-number format), local currencies and measurement systems, keyboard usage, symbols, icons, colors, graphics, and legal requirements.

How Do We Proceed From Here?

If you’d like me to edit or write a text for you, here is how the process will go:
1. You send me all the files to work on, and any related files for reference.
2. You send me a 50% prepayment for the project.
3. I do the work, and if necessary I ask you questions to ensure that I can give you a quality final product that meets your needs.
4. I send you the completed files, and you look it over to make sure it’s what you need. If you have any questions, you can ask me.
5. You pay me the remainder for the project.

What Benefits Do I Offer You?

  • Your text is in a clear and natural style in English. English speakers strongly prefer a straightforward, uncomplicated style that conveys more information in fewer words. Writing in other languages, such as German and Russian, is often not like this.
  • You avoid embarrassing errors. I’m a native speaker of American English, with outstanding spelling and grammar. I give meticulous attention to detail.
  • I respect you and your needs. You have a good reason for wanting your text written or edited. Your success is my success. Your proprietary information is safe with me.

To get started, contact me here for a price quote.